I was a guest on Andrew Au’s Chat B2B podcast recently. Andrew asks the best questions. This is the ...

AI adoption rarely moves in a straight line. Data readiness work surfaces surprises and governance c...

Economic pressure will favor organizations that align authority and expertise with measurable outcom...

I have the privilege of mentoring two marketers through the American Marketing Association. One is a...

Strong governance is not linear. It loops, learns, and adapts as the work evolves. Based on AI advis...

When expectations exceed support, your top talent starts scanning for the exit. “Why stay?” It’s not...

Brand management and search have long enjoyed a steady relationship with clear expectations. That wa...

Getting lost in the AI hype is easy. We want to offer you something different: a practical way to be...

AI is not a wave to fear—it's one to ride. Leaders face a choice: get swept away by change or harnes...

Tool-osophy lesson 101: Uncover the differences. As creators, we might view GenAI tools as monochrom...