Our Role Assessments Will Prepare Your Workforce Today
Expera in Action at These Organizations






We Do Intentional AI. Not Theory.
We've bridged the gap between AI ambition and reality in the enterprise. We're an AI consultancy founded by AI strategists who, in just six months, led a global organization to successful generative AI adoption. We use that proven expertise to equip startups and Fortune 500 companies with the strategies and grit to achieve their AI goals.
Our Award-Winning History
In 2023, we pioneered one of the world's first Marketing AI Councils at VMware, a groundbreaking initiative to safely and ethically integrate generative AI into our global marketing operations.- We empowered 750+ marketers with AI skills in just 6 months.
- Slashed project timelines by 90% and boosted click-through rates by 30%.
- Delivered 12 proof-of-concept use cases, demonstrating the potential value of AI across different organizational functions.
- Improved the UX of enterprise-grade generative AI tools through test-piloting platforms by Jasper and Writer.
Consulting Services Tailored to Your AI Ambition

Strategic Planning
Turn your AI aspirations into tangible, intentional steps with these services:
- Actionable AI Roadmaps
- AI Role Assessments
- Hybrid LLM + Public Model Strategy

Change Management
- Executive Alignment & Sponsorship
- Training and Upskilling
- AI Readiness Assessments

Implementation & Optimization
Drive measurable business outcomes through these services:
- Custom GenAI Solution Assessment
- AI Integration Guidance
- Governance & Risk Management
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Bob Mitton
AI Change Management Strategist
Bob Mitton is a change management strategist and former Director of Product Marketing, Bob has a track record of building and scaling AI initiatives within global organizations. His expertise in content and messaging ensures your AI strategy resonates with stakeholders and drives adoption. LinkedIn Profile
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Lisa Perri
AI Trust and Data Integrity Strategist
Lisa Perri is a security-focused product marketing leader, Lisa understands the critical importance of trust, privacy, and data integrity in the AI age. She helps you to ensure your AI initiatives are effective, ethically sound, and aligned with industry best practices. LinkedIn Profile
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Catherine Richards
Enterprise AI Strategist
Catherine Richards is an enterprise AI strategist with a background in leading strategies at top tech companies. She drives business outcomes and professional growth across various industries by translating complex AI concepts into actionable insights and strategic use cases for C-suite and creative leaders. LinkedIn Profile
"The Council's leadership successfully integrated AI into global marketing operations in under a year. It revolutionized its operations, boosted efficiency, saved time, and fostered creativity.”

Ragan AI Horizons Conference | The Global Gathering of Comms + Marketing, Miami, FL | Feb 24-26, 2025
Catherine Richards, Co-Founder and Managing Partner of Expera Consulting will present 'Creativity 2.0: Ride the AI Wave—and Turn Time into Creative Impact.'
Register
AI Festivus: Panel: Scaling AI from Individuals to Enterprise
Bob Mitton, Co-Founder and Managing Partner of Expera Consulting had the privilege of presenting on the panel "Scaling AI from Individual to Enterprise" alongside the brilliant Jessica Hreha and Matt Schmid. They explored how businesses can transition from small-scale AI experiments to enterprise-wide adoption.
Watch replay
The Strategist Blog
Post: Making GenAI Work for Work: Impact Eats Status
Learn 5 pro moves to drive career and business impact as AI democratizes opportunity.
American Marketing Association | Collegiate Conference, New Orleans | April 3-5, 2025
Catherine looks forward to connecting with the next generation of marketing leaders at AMA ICC 2025 in New Orleans! As a speaker, she's excited to contribute to the Evolve theme and discuss adaptability and innovation in today’s marketing world.
View 2025 Agenda
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International GenAI Conference, Greece
Empower Yourself: 5 Steps to Go from Observers to Doers in the Era of GenAI
Hope to see you at the next one!.png?width=500&height=500&name=Untitled%20design%20(25).png)
International GenAI Summit, Greece
The Largest Conference Solely Focused on GenAI: Practical Knowledge and Product Demos, Showcasing How Generative AI is Applied Across Sectors
Hope to see you at the next one!"I was so inspired by our discussion and the potential to apply this game-changing technology in the right way."