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Meet the Hearts & Minds Behind Intentional AI

Our Guiding Principles

Human-First | We put people at the heart of AI.

Intentional | We guide responsible and ethical AI use to achieve stated goals.

Growth Mindset | We pursue expansion and growth with purpose. Efficiencies and cost savings are the bare minimum of what the technology can help us achieve.

Sustainable | We're builders. We build for long-term growth. 

Outspoken about AI and Driven to Make a Difference

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Bob Mitton

AI Change Management Strategist

Bob, a change management expert and former Director of Product Marketing, has a proven track record of building and scaling AI initiatives within global organizations. His expertise in content and messaging ensures your AI strategy resonates with stakeholders and drives adoption.

Certifications: Jasper Certified, Piloting AI for Marketers Series, Marketing AI Institute

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Catherine Richards

Enterprise AI Strategist

Catherine is an AI expert coach for Fortune 100 and 500 leaders, helping them move from AI hesitation to AI action. A strategist with experience messaging complex technology, cybersecurity, and regulatory compliance portfolios at Adobe, Dell Technologies, and VMware, Catherine now advises on AI strategy for business growth across highly regulated industries. She translates AI concepts into actionable insights, helping leaders advance organizational goals and professional development.

Certifications: Jasper Certified, Piloting AI for Marketers Series, Marketing AI Institute, Forrester Adopting Zero Trust, Forrester Pillars of SaaS Marketing, Design Thinking, IDEO

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Lisa Perri

AI Trust and Data Integrity Strategist 

A security-focused product marketing leader, Lisa understands the importance of trust, privacy, and data integrity in AI. She helps you to ensure your AI initiatives are effective, ethically sound, and aligned with industry best practices. 

Certifications: PMC-II, ITIL v3 Foundation, ITIL v2 Foundation ITSM

Our Award-Winning History

In 2023, we pioneered one of the world's first Marketing AI Councils at VMware, a groundbreaking initiative to safely and ethically integrate generative AI into our global marketing operations.  
  • We empowered 750+ marketers with AI skills in just 6 months.
  • Slashed project timelines by 90% and boosted click-through rates by 30%.
  • Delivered 12 proof-of-concept use cases, demonstrating the potential value of AI across different organizational functions.
  • Improved the UX of enterprise-grade generative AI tools through test-piloting platforms by Jasper and Writer.
Our proven expertise is now the foundation of Expera Consulting, helping you achieve similar AI-driven success.

"Are you intentionally empowering your creative minds to delight customers in new ways? The most successful organizations are leading the way - 47% of them are already harnessing the creative power of gen AI for strategic growth."

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Catherine Richards on expansion through creative augmentation
"Don't just plan for AI, win at executing it. Partner with those who prioritize action, provide proven methodologies, and possess the agility to deliver results."
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Bob Mitton on choosing a change management partner
"Building ethical AI demands diverse data and diverse teams. Organizations should seek partnerships that bring a wide range of perspectives and expertise to the table."
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Lisa Perri on the value of diversity in mitigating bias and ensuring fairness
Stat Source: Harvard Business Review Analytic Services. Creativity as a Catalyst for Business Growth. Sponsored by Canva, 2024.

Learn, Network, Shape the Future: Explore Our AI Events

Stay ahead of the curve and join us at these events, live or on-demand, where we share actionable strategies and real-world experiences.  For more, dive into our content library for a wealth of knowledge at your fingertips.

Ragan AI Horizons Conference | The Global Gathering of Comms + Marketing, Miami, FL | Feb 24-26, 2025

Catherine Richards, Co-Founder and Managing Partner of Expera Consulting, will present 'Creativity 2.0: Ride the AI Wave—and Turn Time into Creative Impact.'

Register

AI Festivus: Panel: Scaling AI from Individuals to Enterprise

Bob Mitton, Co-Founder and Managing Partner of Expera Consulting had the privilege of presenting on the panel "Scaling AI from Individual to Enterprise" alongside the brilliant Jessica Hreha and Matt Schmid. They explored how businesses can transition from small-scale AI experiments to enterprise-wide adoption.

Watch replay

The Strategist Blog

Post: Making GenAI Work for Work: Impact Eats Status

Learn 5 pro moves to drive career and business impact as AI democratizes opportunity.

American Marketing Association | AI and the Future of Marketing

Bob Mitton, Co-Founder and Managing Partner of Expera Consulting, will be featured on a panel of academic researchers and industry experts who will explore how AI is reshaping the skills marketers need for the future. We’ll examine the impact on the marketing industry and how teams can upskill and reskill to stay relevant.

Members Only Register Here

American Marketing Association | Collegiate Conference, New Orleans | April 3-5, 2025

I look forward to connecting with the next generation of marketing leaders at AMA ICC 2025 in New Orleans! As a speaker, I’m excited to contribute to the Evolve theme and discuss adaptability and innovation in today’s marketing world.

View 2025 Agenda

Webinar for Start-Ups

Creative GenAI Applications to Fuel Early Stage Startup Growth

Watch replay

International GenAI Conference, Greece

Empower Yourself: 5 Steps to Go from Observers to Doers in the Era of GenAI

Register for the next one, Nov 2024

International GenAI Summit, Greece

The Largest Conference Solely Focused on GenAI: Practical Knowledge and Product Demos, Showcasing How Generative AI is Applied Across Sectors

Register

See how Expera brings intentional AI to life.

AI Talks for Action-Takers!

Leaders need strategy. Teams need execution. We deliver both. Walk away inspired, equipped with a clear AI strategy, and ready to put it into action.

Bob and Catherine have presented live and virtually on AI strategy, adoption, and impact. Their clients include a U.S. government innovation lab, the American Marketing Association, Mucker Capital, Ragan Communications, and the largest GenAI conference in the Mediterranean region.

Speakers are based in Los Angeles & San Francisco; available for domestic and international events.

Limited Availability – Book Your Event Today

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Bob Mitton

AI Strategist | Speaker | Consultant

Bob helps global organizations scale AI initiatives and turn AI capabilities into business impact. As Co-Founder of Expera Consulting and AI Coach at Coastside Venture Studios, he guides enterprises and startups in leveraging AI for competitive advantage. A former Director of Product Marketing, he specializes in AI messaging and adoption strategies that drive real results.
Catherine Richards presenting at AI Horizons Miami 2025

Catherine Richards

AI Strategist | Speaker | Consultant

Catherine helps leaders in highly regulated industries become AI-fluent and drive meaningful change by leveraging their unique value propositions. As the former Head of Content Strategy at Adobe and a VMware Marketing AI Council Member, she brings deep expertise in creativity, AI strategy, and business impact. With experience shaping security, privacy, and regulatory positioning at Dell and VMware, she specializes in translating complex AI concepts into actionable strategies that deliver real business results.