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Insights for AI Adoption

What we're seeing, solving, and sharing.
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Don't just keep up; develop skills that will make you essential, regardless of how technology evolves.

Download the Cheat Sheet by Expera Consulting to fast track your way into becoming indispensable:

  • Idea Curation & Refinement
  • Custom AI Model Building
  • Data-Driven Emotional Intelligence
Neon pink sign reading 'IT'S COMPLICATED' on a gray wall, symbolizing complexity in decision-making, relationships, or technology.

If AI tells your brand’s story, does it align with your vision and values?

AI Search has changed the rules. Visibility depends on the quality, consistency, and credibility of the information AI finds about you online.

Download this Cheat Sheet by Expera Consulting to fast-track your understanding of the new rules of engagement:

  • Map Your AI Presence
  • Optimize for Both Human and AI Discovery
  • Optimize Your Images for AI Search
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The Top 50+ AI/GenAI Terms Demystified

This glossary decodes the jargon and puts terms and concepts into a marketing context so you can spot hype from value and make smarter decisions.

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Personality and Persuasion

Ethan Mollick writes that we're going to need technological solutions, education, and effective government policies… and we're going to need them soon.

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Almost Timely News: Unconventional Deep Research Use Cases

Christopher Penn looks at a few different use cases for Deep Research to see how you could be using it more effectively.

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Marketing AI Institute Survey Report

We like a good data set to support what we see in the marketplace, and this survey by the MAII delivers that and more.

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Partner Ecosystem Guide to Marketing with Generative AI

This is your go-to practical resource for significantly enhancing your marketing strategies.

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Why Stay? The Question Your AI Adopters Are Now Asking

When expectations exceed support, your top talent starts scanning for the exit.

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Case study: Moderna & OpenAI

This groundbreaking partnership between Moderna and OpenAI is paving the way for a new era of AI-powered drug discovery.

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HBR: How Generative AI Can Augment Human Creativity

This Harvard Business Review article explores how AI can augment human creativity and promote divergent thinking, leading to more innovative solutions.

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Unleash Your Inner Threat Hunter

AI security isn't just for IT. This post empowers every user to be a threat hunter, ensuring your organization stays secure and compliant.

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Leverage the Personalities of AI Tools

Get to know your AI tools on a deeper level through insight into how their "personalities" influence your creative process.

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Creative GenAI Applications to Fuel Early Start-Up Growth

Actionable advice to supercharge your product launch with AI, from content creation to sales optimization.

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Writer and Marketing AI Institute

This resource from MAII and Writer provides actionable insights and practical examples to help you leverage AI for real business outcomes in content marketing.

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AI Edge Podcast: The Communicator's Guide to Ethical AI Integration: Guest Jennifer Clemente

Jennifer Clemente, our former AI Council Member at VMware, shares invaluable insights on navigating the complexities of AI adoption within communications teams.

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Find Your Use Case

We believe in bold, doer moves! This post shares how to identify a GenAI use case and lead adoption at your organization.

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AI Edge Podcast: Ride the AI Wave

AI Edge for Enterprise Marketing Podcast brings together experts who have successfully implemented AI in a large B2B software enterprise.

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