--- title: Expera Consulting Blog | AI Strategy, Governance, and Change Management | Catherine Richards description: "Catherine Richards, AI Strategist at Expera Consulting, pioneers \"Intentional AI\" - a strategic, ethical approach to AI adoption. With success at Adobe, VMware, and Dell, she guides Fortune 500 leaders in leveraging AI for bold ambitions. Catherine was part of the award-winning VMware Marketing AI Council that wrote the playbook many follow today. She excels in crafting creative use cases that drive business outcomes, from inspiring differentiated team outputs to amplifying internal expertise for industry authority. Her blend of end-user insight and strategic vision ensures AI initiatives are purposeful, ethical, and business-aligned. Through her blog, Catherine shares AI strategy specifically for creators. Join her at Catherine Richards Blog." --- [Skip to content](https://www.experaconsulting.com/en/blog/author/catherine-richards/page/1#main-content) [![Expera Consulting logo – clean lowercase type on dark circle, representing strategic AI guidance for business impact](https://www.experaconsulting.com/hs-fs/hubfs/expera%20logo%20orginal.png?width=200&height=200&name=expera%20logo%20orginal.png)](https://experaconsulting.com/) - [How We Work](https://www.experaconsulting.com/how-we-work-expera-consulting) - [Outcome Architecture](https://www.experaconsulting.com/outcome-architecture-expera-consulting) - [Who We Are](https://www.experaconsulting.com/who-we-are-expera-consulting) - [Blog](https://www.experaconsulting.com/en/blog) Open main navigation Close main navigation - [How We Work](https://www.experaconsulting.com/how-we-work-expera-consulting) - [Outcome Architecture](https://www.experaconsulting.com/outcome-architecture-expera-consulting) - [Who We Are](https://www.experaconsulting.com/who-we-are-expera-consulting) - [Blog](https://www.experaconsulting.com/en/blog) ![Your paragraph text (23)-3](https://www.experaconsulting.com/hubfs/Your%20paragraph%20text%20(23)-3.png "Your paragraph text (23)-3") [![](https://www.experaconsulting.com/hubfs/Credibility%20is%20the%20New%20Originality.png)](https://www.experaconsulting.com/en/blog/credibility-is-the-new-originality) ## [Credibility Is the New Originality](https://www.experaconsulting.com/en/blog/credibility-is-the-new-originality) I was a guest on Andrew Au’s Chat B2B podcast recently. Andrew asks the best questions. This is the ... [Click to Read](https://www.experaconsulting.com/en/blog/credibility-is-the-new-originality) [![Aerial terrain landscape representing the complex path of enterprise AI adoption](https://www.experaconsulting.com/hubfs/Gemini_Generated_Image_6jtf7d6jtf7d6jtf-1-1.png)](https://www.experaconsulting.com/en/blog/the-map-enterprise-ai-adoption-efforts-often-lack) ## [The Map Enterprise AI Adoption Efforts Often Lack](https://www.experaconsulting.com/en/blog/the-map-enterprise-ai-adoption-efforts-often-lack) AI adoption rarely moves in a straight line. Data readiness work surfaces surprises and governance c... 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[Click to Read](https://www.experaconsulting.com/en/blog/ai-kickstarter-marketers) [![Abstract illustration showing interconnected pathways symbolizing AI governance blind spots and how communications teams navigate complexity.](https://www.experaconsulting.com/hubfs/Gemini_Generated_Image_qk8sstqk8sstqk8s-1-Oct-09-2025-09-39-16-6414-PM.png)](https://www.experaconsulting.com/en/blog/8-ai-governance-blind-spots-leaders-overlook) ## [8 AI Governance Blind Spots Leaders Overlook](https://www.experaconsulting.com/en/blog/8-ai-governance-blind-spots-leaders-overlook) Strong governance is not linear. It loops, learns, and adapts as the work evolves. Based on AI advis... [Click to Read](https://www.experaconsulting.com/en/blog/8-ai-governance-blind-spots-leaders-overlook) [![Illuminated 'EXIT' sign on a blank wall, symbolizing the decision to leave or stay and embrace new opportunities in the context of AI adoption and leadership.](https://www.experaconsulting.com/hubfs/ChatGPT%20Image%20Apr%209%2c%202025%2c%2008_33_57%20AM-4.png)](https://www.experaconsulting.com/en/blog/why-stay-the-question-your-best-people-are-already-asking-about-ai) ## [Why Stay? The Question Your AI Adopters Are Now Asking](https://www.experaconsulting.com/en/blog/why-stay-the-question-your-best-people-are-already-asking-about-ai) When expectations exceed support, your top talent starts scanning for the exit. “Why stay?” It’s not... [Click to Read](https://www.experaconsulting.com/en/blog/why-stay-the-question-your-best-people-are-already-asking-about-ai) [![](https://www.experaconsulting.com/hubfs/Gemini_Generated_Image_nuyap6nuyap6nuya.jpeg)](https://www.experaconsulting.com/en/blog/the-relationship-status-update-between-ai-search-and-brand-management) ## [The Relationship Status Update Between AI Search and Brand Management](https://www.experaconsulting.com/en/blog/the-relationship-status-update-between-ai-search-and-brand-management) Brand management and search have long enjoyed a steady relationship with clear expectations. That wa... [Click to Read](https://www.experaconsulting.com/en/blog/the-relationship-status-update-between-ai-search-and-brand-management) [![](https://www.experaconsulting.com/hubfs/_f08630ec-d864-4396-93d6-78bddee02ebb-1.jpeg)](https://www.experaconsulting.com/en/blog/ten-ai-skills-to-make-you-indispensable-in-2025) ## [Ten AI Skills to Make You Indispensable in 2025](https://www.experaconsulting.com/en/blog/ten-ai-skills-to-make-you-indispensable-in-2025) Getting lost in the AI hype is easy. We want to offer you something different: a practical way to be... [Click to Read](https://www.experaconsulting.com/en/blog/ten-ai-skills-to-make-you-indispensable-in-2025) [![](https://www.experaconsulting.com/hubfs/Image%2011-20-24%20at%2010.30%20AM.jpeg)](https://www.experaconsulting.com/en/blog/a-team-experience-that-turns-ai-uncertainty-into-strategic-advantage-ride-the-ai-wave) ## [Ride the AI Wave: A Strategic Advantage Workshop](https://www.experaconsulting.com/en/blog/a-team-experience-that-turns-ai-uncertainty-into-strategic-advantage-ride-the-ai-wave) AI is not a wave to fear—it's one to ride. Leaders face a choice: get swept away by change or harnes... 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